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Google takes to Youtube to hype wallet

Who knew George Costanza could be leading edge?

Google takes to Youtube to hype wallet
Have you read Banking Exchange’s September cover story, “Mobile money at stake?”, about the Google Wallet and other digital wallet projects that are underway? Our Table of Contents  asks “Are the days of the leather wallet stuffed with plastic going, going, gone?” The article explores whether banks will stake their claim in the new world of digital wallets, or if the likes of Google will dictate what’s what.
 
 
Recently Google launched a promo for its Google Wallet on Youtube that goes “stuffed with plastic” one better.

It’s called “Our first Google Wallet customer.” It’s been viewed by over 415,000 so far.

With digital touchups, Google turned a snippet from Seinfeld about George Costanza and his famous overstuffed, exploding wallet, into a spot promoting the Google Wallet, which Google is offering with partners MasterCard, Citigroup, Sprint, and First Data.

The hapless George (played by actor Jason Alexander) spots a lamppost flyer promoting the new wallet, and grabs for a reminder slip.
 
 
 
 
He attempts to stuff this last slip into his overstuffed leather wallet.
 
 

http://www.bankingexchange.com/images/constantcontact/Briefing2_92311_GoogleWalletGeorgeTwo.jpg

The wallet explodes and paper flies all over the New York City streets.

Constanza exhibits one of his famous flusterfests.

The spot closes with the advice, “Goodbye, wallet. The phone will take it from here.”
 
 
 
 
 
You can watch the 42-second spot here.

If you see any stray papers blowing in the wind, they might belong to George.
Steve Cocheo

Steve Cocheo’s career in business journalism has taken him to all 50 states and nearly every corner of banking in institutions of all sizes. He is executive editor of Bankers Exchange and digital content manager of www.bankingexchange.com. Previously he spent 36 years on the staff of ABA Banking Journal and 22 years concurrently as editor of ABA Bank Directors Briefing. He is the only journalist to have sat in on three federal banking exams, was a finalist for the Jesse H. Neal national business journalism awards, and a winner of multiple awards from the American Society of Business Publication Editors.

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