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3 tips for better Instagram engagement

Is your picture worth a thousand words?

Beyond the Arc's Steven Ramirez shares tips for using Instagram this week. If your bank or company has ideas on how financial institutions can improve their use of social media, email scocheo@sbpub.com Beyond the Arc's Steven Ramirez shares tips for using Instagram this week. If your bank or company has ideas on how financial institutions can improve their use of social media, email scocheo@sbpub.com

Take a moment and ask yourself, “How’s my bank’s Instagram engagement? Do I get a lot of likes? Do I get a lot of comments?”

Whether you think your engagement is too low, just right, or in need of improvement, there’s always room for more engagement with your brand.

Instagram is a mobile application that is swelling in popularity with young adults. In fact, Instagram’s 15.1% growth is much faster than social media’s overall 3.1% growth, according to The American Genius

Clearly, banks need to adapt to increasing use of this platform to stay relevant with young adults. Instagram provides a way to connect with your audience on a personal level, further strengthening your brand and customer experience. You can achieve greater connection to your brand through strong images that are often more powerful than words.

Here are three tips to increase Instagram engagement:

Tip #1: Showcase the experience

Elevate your brand by showing off the experiences one can have with a product, instead of just the actual product.

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Highlighting experience can have a strong emotional impact and may help influence consumers much more than basic product details. Remember to use striking images to tell stories about what they can experience by making an investment in your. Leverage this purely visual platform to tell compelling stories about experiences.

Tip #2: Optimize #Hashtags and locations

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Using hashtags can have a dramatic effect on how many people you reach with your carefully curated images. To make one, use your company name or a defining catchphrase.

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Hashtags exist on every social media platform, and it’s important that your business uses them to expand content reach and improve search engine optimization. However, it’s also important not to overkill and use too many at once.

You should also geo-tag the location of the post, as it’s proven to drive engagement by a factor of 79%, according to Ipsy Open Studios.

Tip #3: Use multimedia, not just still photos

Instagram videos actually receive twice the engagement as photos, according to Video Checkout. Videos are even more effective than images in telling engaging stories about products and services. The immersive experience of a video can quickly capture viewers on an emotional level, creating stronger relationships.

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Steven Ramirez


Steven J. Ramirez is chief executive officer of San Francisco-based Beyond the Arc Inc., a customer experience and advanced analytics firm that helps financial services clients differentiate themselves in the marketplace. The agency has been recognized as one of the Top 100 Most Promising Big Data Solution Providers by CIO Review magazine. Ramirez can be reached at web@beyondthearc.net. Beyond the Arc can be followed on Twitter at @BeyondTheArc

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