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John Ginovsky

John Ginovsky

John Ginovsky is a contributing editor of ABA Banking Journal and editor of the publication’s TechTopics e-newsletter. For more than two decades he’s written about the commercial banking industry, specializing in its technological side and how it relates to the actual business of banking. In addition to his weekly blogs—"Making Sense of It All"—he contributes fresh, original stories to each TechTopics issue based on personal interviews or exclusive contributed pieces. He previously was senior editor for Community Banker magazine (which merged into ABA Banking Journal) and was managing editor and staff reporter for ABA’s Bankers News. Email him at

Dissatisfaction with response drives many to switch banks
“The customer is not a transaction, but an ongoing dialogue”
Customer experience trumps all—if done right
Learn and embrace these acronyms: HCE, BLE, and EMV
Data-centric audit and protection’ products needed
Will concentrate on application to unbanked, privacy, security, money management
Bank Assetpoint gets buyers, sellers together
‘Remarketing’ works better than mass mailings
Personal, face-to-face relationships still matter
Among them: accuracy, transparency, economies of scale
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