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07/16/2014 - 10:42

Isis to rebrand

Unfortunate similarity to militant group’s name cited
Host card emulation benefits issuers as well as users
Near field plus host-card emulation opens door for banking/payment apps
Banks need to step up sooner rather than later
Usage, fraud protection, EMV, and rewards all gain
41% of debit cards likewise will have embedded chips
Dissatisfaction with response drives many to switch banks
Not if, not when, but how
Learn and embrace these acronyms: HCE, BLE, and EMV
Could reach 300 million globally as contactless cards roll out


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