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Social media advertising blitz launched, featuring “Tappy”
Card firms study password-less authentication standards—even heartbeats
Keys: product enhancement, marketing, and staff adoption
Tap & PIN combines with near field communication at ATMs
Security, privacy hinder greater adoption
MasterCard, Zwipe card passes pilot test in Norway
Developing markets seen leading the overall growth
Multiple systems inefficient and frustrate customers
Inability to create a single picture cited
Executive order requires chip-and-pin on federal credit/debit cards

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