ABA Banking Journal Home
September 14, 2011

Accenture opened the Accenture Enterprise Social Media Innovation Center in Silicon Valley, near San Francisco, to help clients take advantage of social media capabilities.

Solutions developed by the center will help enterprises leverage social media internally—to support collaboration, reduce cycle time, and create online work teams that serve customers better—as well as externally—to help business-to-business and business-to-consumer companies improve their interactions across marketing, sales, service and operations.

Based in the Accenture Technology Lab in Silicon Valley, the Accenture Enterprise Social Media Innovation Center will work with as well as other providers of social media tools to develop, demonstrate, and deliver first-to-market solutions and capabilities. Along with satellite Accenture Innovation Centers around the world, the center will also host client workshops to help them create a value-driven vision for social media in the enterprise.

“Social media is redefining the way businesses interact with their customers and employees.” said Kevin Campbell, group chief executive of Technology at Accenture.


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