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One from the Interesting Department!

An idea you will sniff at, plus a challenge

One from the Interesting Department!

Not news, but here’s one definitively from the Interesting Department! Believe it or not, a clever mind has created a whole new sensation.

Last year Brazilian Video stores, in conjunction with Domino’s Pizza, launched a new co-marketing idea. Stores began renting DVD movies that were coated in thermal ink embedded with the scent and image of pizza, Domino’s Pizza! Here’s the link. http://www.youtube.com/watch?v=DgJef5ZgeiQ

The interesting part of this pepperoni promo was after the DVD was played and then ejected, out would pop a DVD that looked and smelled like a pizza. When the disk cooled the image would fade away. How cool (hot) is that? So, now you really want a pizza. However short-lived the marketing campaign was, I am sure it had Brazil excited because everybody had to go to the video store and rent one of the special DVD’s. A great idea if it was only for the novelty of it all.

It is understood that the video store market domestically almost dissappeared due to competition from Netflix and Redbox, but the concept and application intrigues me. A creative mind has taken advantage of technology that is overlooked by many, but seen by them.

So the question must now be asked; what combination of technology in the financial institution space are we overlooking because we don’t see the possibilities? Sounds like a great challenge question to me!

Question: What is it that you don’t see, but should? Interesting!

The Wombat!

Dan Fisher

Dan Fisher is president and CEO of The Copper River Group, a consulting firm headquartered in Fargo, N. D., that focuses on technology and payment systems research and consulting for community financial institutions. For nearly 30 years, Fisher has worked in the financial industry using technology to improve the bottom line. He was CIO of Community First Bankshares (now part of Bank of the West), has served as a director of the Federal Reserve Board of Minneapolis, the chairman of the American Bankers Association Payment Systems Committee, and was a member of the Independent Community Bankers of America Payments Committee. Fisher has written numerous articles on banking technology and the payments system. He has authored or co-authored six books and recently published a book titled, "Capturing Your Customer! The New Technology of Remote Deposit." You can contact Fisher at dan@copperrivergroup.com.
P.S. To understand Dan's nickname, check out "About the Wombat" on his website.       

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