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Brian Higgins

Brian Higgins

Brian Higgins is first vice-president–digital, payments & innovation for First Financial Bank, a $8.7 billion-assets community bank headquartered in Cincinnati serving Ohio, Indiana, and Kentucky. He is a frequent contributor to Since joining First Financial Bank in September 2012 Higgins has leveraged 20 years of financial services experience to bring a fresh perspective on the challenges faced by community banks. Previously Higgins worked for Vantiv Payment Solutions and Fidelity Investments, serving in a variety of roles in business leadership (Operations, Product, and Marketing) and strategic planning. Contact him at [email protected]
Key question isn’t “when,” but “what to do?”
Book Review: F.E.A.R. can make change work for you and your bank
It’s all about the customer, but often you must choose
 Begin by no longer striving to be all things to all businesses
What do people buy from banks? What do banks actually sell?
(Psst. It’s not your logo or the bank’s official colors)
Success means recruiting, training, promoting your own super-heroes
Knowing customer’s name not good enough anymore
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