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Huntington Sets Out Private Banking Strategy In Twin Cities Area

Merger with TFC opens up new opportunities and recruitment drive

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  • Written by  Banking Exchange staff
Huntington Sets Out Private Banking Strategy In Twin Cities Area

Huntington Private Bank has set out its strategy for growth in the Twin Cities area following its merger with TFC in the summer.

The Midwest-based wealth solutions specialist bank has moved into the Minneapolis-Saint Paul market with a view to growing its customer base in areas including middle market, commercial and business banking.

Huntington and TFC completed their merger in June 2021 to create one of the largest US regional banks with about $175bn in assets.

It continues to operate under the Huntington name with a plan to capitalise on market opportunities and broaden its client base through expanded distribution and product offerings.

Huntington Private Bank director Mike Robinson said: “We look forward to bringing our successful local delivery model to Minneapolis and Saint Paul.

“Providing clients with their own local team of banking, lending and investment professionals has further distinguished our private bank and allowed us to deliver on our promise to clients as they navigate their financial lives.”

Huntington provides banking, lending, investments, trust administration and insurance products, and serves clients with the potential for $1m or more in banking, lending or investment needs. It also makes a point of accommodating companies’ highest-ranking senior C-suite executives and business owners.

As part of the expansion, it plans to hire 20 wealth-management professionals by the end of 2021, including private bankers, client advisors, trust advisors, portfolio managers and service specialists, who will focus on serving high-net-worth clients in the area.

Darrel German, Huntington’s regional president for the Twin Cities region, said: “As we build our local private bank team, our top priority is finding colleagues who will help us live our company’s purpose.

“We know that will help us make our clients’ lives better, help their businesses thrive and empower them to strengthen their community.”

The Huntington Private Bank, which is the wealth-management arm of Huntington Bancshares Incorporated, operates more than 1,200 branches in 12 states in America.

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