JPMorgan Chase has launched a new hiring initiative in a bid to improve financial access in underserved local communities.

The bank plans to hire an additional 75 community managers by 2030 to provide greater access to banking, tools, and advice to help customers get on a path to financial health and resilience.

According to JPMorgan Chase, adding more community managers will enable the bank to better serve customers in areas that have historically faced barriers to banking, particularly urban neighborhoods with significant Black, Hispanic and Latino populations.

The locally hired community managers will meet with local lenders and businesses to understand their challenges and work alongside them to create solutions.

As part of their commitment to local outreach, education and financial independence, they will also host financial workshops on topics such as budgeting, credit, and savings.

These workshops, along with other activities led by the community managers, will aim to build trust, boost engagement and provide valuable financial education.

Marianne Lake, CEO of consumer and community banking at JPMorgan Chase, said:  “Economic opportunity begins with access to financial advice and affordable banking services, and I can’t think of a better way to deliver that than through our team of community managers, advisors, and senior business consultants.”

The move follows JPMorgan Chase’s initiative to increase branch locations to reach smaller towns and cities across the US, ensuring that anyone can access a branch within reasonable driving distance. This expansion was launched despite the growing prominence of digital banking.