Even as the prepaid card market grows incredibly fast, old views of prepaid are holding financial institutions back, says Cathy Corby Parker, chief revenue officer of TransCard.
Your customers are already asking ChatGPT, Claude, and other AI assistants where to open an account, how to move money, and which lender to trust. Here's the question: "Is your institution part of their conversation, or is a fintech or another brand answering for you?"