Isis, the mobile payments service jointly owned by AT&T Mobility, T-Mobile USA, and Verizon Wireless went nationwide last November. Recently, its CEO provided a status report of its adoption: In the 30 days prior to May 14, the Isis Wallet experienced more than 20,000 activations per day, and doubled the growth rate over the prior month.
In a blog posted on the Isis website, Michael Abbott, CEO says:
“The right ecosystem support is in place to bolster growing consumer adoption. As of today, 68 mobile devices across AT&T, T-Mobile, and Verizon Wireless support the Wallet. The Wallet now comes preloaded on 14 smartphones with more preloaded devices in the pipeline.
“Our merchant and issuer partners are also experiencing strong results as they offer their customers a new way to pay, coupled with great offers.”
Abbott quotes several of these merchants and issuer partners as follows:
• “Isis represents a growing percentage of our total transactions nationwide, and our stores have experienced more than 50% month-over-month growth in Wallet use. By the end of the first quarter Jamba Juice customers had redeemed more than 270,000 free smoothies and we expect to hit one million by this fall. The success of the 1 Million Free Smoothie Campaign has created habituation among our customers.”—James D. White, chief executive officer, Jamba Juice
• “Our partnership with Isis has been extremely successful. We’re seeing positive growth of enrollments and we are hearing great things from our customers. With Isis, we’re able to reach a whole new customer base of tech-savvy users.”—Stefan Happ, general manager of U.S. payment options, American Express
• “Since we launched our agreement with Isis in December 2013, we have seen strong interest from our customers in this technology and the convenience it offers. Our customers lead mobile lives and their ability to pay for things should reflect that fact. We are excited to continue to test and learn with customers who want to be on the leading edge of mobile payments technology.”—Peter Ho, manager of digital payments for Wells Fargo’s Consumer Financial Services group
Abbott continues: “So what’s next? We plan to further broaden our ecosystem of partners to provide customers with more options as well as new ways to save. We’ll continue to offer compelling consumer deals—all with the goal of helping consumers become ever more comfortable with mobile wallets.”
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