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Consumers don’t put highest priority on innovation
I-O-What!? Yes, IOWA will do it first!
Tells CBS he’ll “disrupt something that’s already hated”
Cordray calls for security, transparency, availability, speed
Consumer demand drives investment; three key vendors identified
Social media advertising blitz launched, featuring “Tappy”
Keys: product enhancement, marketing, and staff adoption
Security, privacy hinder greater adoption
Near-field usage to quintuple before 2020
Developing markets seen leading the overall growth
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