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Softcard arises from Isis Wallet

Mobile platform rebrand prompted by coincidental similarity to terrorist group

Softcard arises from Isis Wallet http://news.paywithisis.com/

Isis Wallet, the mobile commerce platform created by AT&T Mobility, T-Mobile USA, and Verizon Wireless, announced it will change its name to Softcard.

In a blog post on the firm's current website, Michael Abbott, CEO, said the name change is meant to avoid confusion and association “with a violent Islamic militant group in the Middle East whose name, when translated into English, is known by the acronym ISIS. However coincidental, we have no desire to share a name with this group and our hearts go out to those affected by this violence.”

He says the new name derives from the company’s founding vision to use mobile phones to help consumers find a safe way to shop, pay, and save, while maintaining a visual identity that has “the power, flexibility, and simplicity to define our category.”

Existing Isis Wallets will continue to function normally. In “the next few weeks” the company will launch an updated Softcard app, at which point users will simply update their devices.

Tagged under Payments, Security,

John Ginovsky

John Ginovsky is a contributing editor of Banking Exchange and editor of the publication’s Tech Exchange e-newsletter. For more than two decades he’s written about the commercial banking industry, specializing in its technological side and how it relates to the actual business of banking. In addition to his weekly blogs—"Making Sense of It All"—he contributes fresh, original stories to each Tech Exchange issue based on personal interviews or exclusive contributed pieces. He previously was senior editor for Community Banker magazine (which merged into ABA Banking Journal) and for ABA Banking Journal and was managing editor and staff reporter for ABA’s Bankers News. Email him at [email protected]

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