Disruptive jiu-jitsu—carefully studying the opponent’s disruptive approach, then inserting selected components into your own business model—can help bank CEOs leap ahead of disruptive threats.
Your customers are already asking ChatGPT, Claude, and other AI assistants where to open an account, how to move money, and which lender to trust. Here's the question: "Is your institution part of their conversation, or is a fintech or another brand answering for you?"