Google takes to Youtube to hype wallet

Who knew George Costanza could be leading edge?

09/22/2011 - 21:00
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Written by Steve Cocheo
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Comments: DISQUS_COMMENTS

Have you read Banking Exchange’s September cover story, “Mobile money at stake?”, about the Google Wallet and other digital wallet projects that are underway? Our Table of Contents asks “Are the days of the leather wallet stuffed with plastic going, going, gone?” The article explores whether banks will stake their claim in the new world of digital wallets, or if the likes of Google will dictate what’s what.

Recently Google launched a promo for its Google Wallet on Youtube that goes “stuffed with plastic” one better.

It’s called “Our first Google Wallet customer.” It’s been viewed by over 415,000 so far.

With digital touchups, Google turned a snippet from Seinfeld about George Costanza and his famous overstuffed, exploding wallet, into a spot promoting the Google Wallet, which Google is offering with partners MasterCard, Citigroup, Sprint, and First Data.

The hapless George (played by actor Jason Alexander) spots a lamppost flyer promoting the new wallet, and grabs for a reminder slip.

He attempts to stuff this last slip into his overstuffed leather wallet.

http://www.bankingexchange.com/images/constantcontact/Briefing2_92311_GoogleWalletGeorgeTwo.jpg

The wallet explodes and paper flies all over the New York City streets.

Constanza exhibits one of his famous flusterfests.

The spot closes with the advice, “Goodbye, wallet. The phone will take it from here.”