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Who knows how long Pokémon Go will last? Banker Chris Nichols argues that when you get past the fun and the buzz, there’s a bigger issue at stake.

Bank tries out Pokémon Go

But for CenterState Bank, there’s more to this than clambering aboard a fad
Putting social media to work for you

Putting social media to work for you

Banks tap it to educate, enlighten, and—ultimately—engage. (But beware of risks)
“Taquitos en Fuego” is just one of the interactive exhibits in Farmers Insurance “Hall of Claims” internet museum.

Watch out in Farmers “Hall of Claims”

Partying deer to “car for a day,” interactive "museum" provides humor and sales opportunity via multi-channel drive
Finding social success

Finding social success

To have social media work at your bank, don’t fear it, be bold
The Avidia Smarties are employee brand ambassadors for Massachusetts’ Avidia Bank. They receive special training to keep things in compliance online while promoting the brand in social media and in person.

Creating a “brand ambassador” program

Massachusetts’ Avidia Bank “gets social” in multiple ways to sell itself to public
#Retweet the #CFPB

#Retweet the #CFPB

How bureau social media impacts consumer advocacy
TD Bank’s public-facing social media presence, such as this Twitter home page, is just one side of its efforts. The bank also uses an internal social setup for internal purposes and to help employees hone their “social skills.”

Social media from the inside out

TD Bank’s internal social media efforts have impact beyond the bank’s walls
It’s showtime for social media for banks. The numbers are staggering and bank involvement is growing. A key piece of advice from the experienced: People engage in social media to address a fundamental human need—to matter. So be genuine and talk to people online.

6 ways to sharpen social media skills

Social’s here to stay. Fitting it into your bank’s strategy requires a measured approach
In one of Nicole Sherrod's funnier tweets, she marks a significant award for her employer, TD Ameritrade. View the entire YouTube video here: https://www.youtube.com/watch?v=aowvKNhZ3pA&feature=youtu.be

TD Ameritrade takes stock with social media

Nicole Sherrod’s tweets and posts show social's best as a dialog
Citywide Banks includes day breakers such as its #FRIDAYFUNNIES cartoons and interesting puzzles on its Twitter account. The bank also runs Facebook, LinkedIn, and YouTube accounts.

Colorado bank savvy on social

Tip #1: It’s not all about your bank—even when it’s about your bank
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