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5 Tips for Better Financial Services Partner Marketing in 2020

5 Tips for Better Financial Services Partner Marketing in 2020

Financial brands that leverage affiliate and partner marketing can deliver on a host of different business objectives. Get quick wins and kickstart your 2020 growth with the following tips.
How a Midsize Bank Missed an Opportunity for Change

How a Midsize Bank Missed an Opportunity for Change

Three ways in which the bank missed out on executing a successful change
Small Businesses are Spending Again: Community Banks Should Help

Small Businesses are Spending Again: Community Banks Should Help

One group of clients can be overlooked that make up a significant chunk of the economy
First Foundation anticipates more than doubling its online small business loan volume in 2018.

California bank goes online competitors one better

First Foundation gives online borrowers convenience—with a live banker attached
"Invest Worcester" accounts let depositors put their money where their community is.

Socially responsible deposits

Mutual sees success matching local deposits to local development loans
For banks that don't use ATM/debit cards for customer ID, palm scanner is an option. It can also be used for employee logins.

“May I have a palm scanner, too?”

Biometrics adoption at rural bank proves easy, effective, and remarkably popular
DO GOOD: Embracing Brand Citizenship To Fuel Both Purpose and Profit. By Anne Bahr Thompson. AMACOM Books, 257 pp.

How doing good can go with doing well

Book Review: “Brand” means much more than logos now
If your bank tried insurance and backed off, it may be time to give it another shot, suggests expert Jeff Chesky.

Time to jump back into insurance?

Major market shifts mean banks could be the biggest channel
This is no time to trot out the same-old same-old CD strategies, says consultant Neil Stanley. You've got to have a Google Age game on.

11 steps toward better CD promotion

Simply running random “CD specials” may undermine results
Historically banking tech required an upgrade every seven years, says Illinois banker Howard Jaffe. Now significant changes in bank tech seem to arrive every two years.

After the tech wake-up call…

Community bankers say: “Know who you are, and what you are trying to do”
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