WSFS Bank Teams Up with Greenlight to Boost Financial Literacy for Children and Teenagers surrounding Philadelphia

WSFS Bank, the main subsidiary of WSFS Financial Corporation (Nasdaq: WSFS), has today revealed a collaboration with Greenlight® Financial Technology, Inc. ("Greenlight"), a premier fintech company specializing in family finance.

This partnership aims to deliver an innovative banking solution for children, teenagers, and families, and will positively impact those in the greater Philadelphia area, one of the poorest cities in the country.

"At WSFS Bank, our mission of service is rooted in empowering our clients to make informed financial choices,”  said Shari Kruzinski, Executive Vice President and Chief Consumer Banking Officer at WSFS Bank. “Our dedicated Associates bring this mission to life every day—whether it’s guiding clients toward their financial goals or dedicating hundreds of hours to teaching financial literacy in the community. Our partnership with Greenlight takes this commitment even further, offering a fun and interactive way to teach kids and teens essential money management skills, helping them build a strong foundation for lifelong financial success."

A WSFS Bank survey revealed that 71% of participants in the Greater Philadelphia and Delaware area expressed a desire for increased financial education. With this access to Greenlight’s finance app, kids and teens will have the opportunity to gain practical experience in managing money while also enjoying access to Greenlight Level Up™, an integrated financial literacy game featuring a top-tier curriculum, educational challenges, and incentives, all while having parental supervision.

These features will allow kids and teens to develop healthy money habits, including how to save, earn, spend, and give money wisely.

“We developed Greenlight for Banks because we are on a mission to help parents raise financially smart kids,”  said Matt Wolf, SVP of Business Development at Greenlight. “By bringing family banking solutions to WSFS Bank, we’ll be able to give thousands of families the tools to help the next generation build healthy financial futures."

Through this collaboration, WSFS and Greenlight are advancing this initiative by offering practical experiences that empower the next generation to comprehend and oversee their personal finances.