Menu
Banking Exchange Magazine Logo
Menu

Ally Financial Cuts All Overdraft Fees

The $182 billion bank has removed the charges for all of its 2.3 million customers

  • |
  • Written by  Banking Exchange staff
  • |
  • Comments:   DISQUS_COMMENTS
Ally Financial Cuts All Overdraft Fees

Ally Bank has scrapped overdraft fees for all accounts in the latest effort to remove restrictions on access to banking services.

From today (June 2), none of the bank’s deposit customers will be charged a fee for going overdrawn, Ally announced, with no requirements or restrictions put in place.

“Overdraft fees can be a major cause of anxiety,” said Diane Morais, president of consumer and commercial banking. “It became clear to us that the best way to relieve that anxiety was to eliminate those fees.”

Ally Bank has more than 2.3 million deposit customers with a combined $140 billion in deposits.

The bank cited a recent report from the Financial Health Network, which stated that households that were either “coping” or “vulnerable” financially spent a total of $255 billion on fees and interest charges during 2020. This compared to $47 billion paid by “financially healthy” households.

In total, Americans paid $12.4 billion in overdraft fees alone.

Nearly half (43%) of “financially vulnerable” households with checking accounts went into their overdraft in the past year, the report said, averaging nearly 10 times each.

Ally Bank said its decision would help those that were “disproportionately hurt” by overdrafts.

Ally Financial CEO Jeffrey Brown said overdraft fees were a “pain point” for many savers, and “particularly onerous for some”.

"Nationwide, more than 80% of overdraft fees are paid by consumers living paycheck to paycheck or with consistently low balances – precisely the people who need help stabilizing their finances,” he added. “Eliminating these fees helps keep people from falling further behind and feeling penalized as they catch up.”

The Financial Health Network’s report illustrated that low- and moderate-income (LMI) households – deemed as those with incomes below 80% of the median in their area – paid a total of $127 billion in financial services fees and interest, making an average of 7% of their annual income.

In addition, the data showed that fees overwhelmingly affected non-white households. Black and Latinx households paid $101 billion in interest and fees last year. LMI and minority groups were more likely to use high-cost alternative lenders such as payday loans, the report found.

US banks have stepped up their work in recent weeks to improve access to banking services for those currently unserved or underserved. Fees such as overdraft charges are seen as a significant burden for many low earners.

Trade groups including the American Bankers Association (ABA) called for coordinated action to address the shortfall in services in a recent report. An estimated 5.4% of US households are thought to have no access to a bank account.

back to top

Sections

About Us

Connect With Us

Resources

Webinar: From KYC to IDV

How three leading banks are utilizing cutting-edge
digital tools to onboard, win, and wow customers

Time/Date: June 23, 2021 11:00 a.m. ET

Digital adoption, already moving at warp speed, accelerated seven years into the future during the COVID-19 pandemic. As the number of bank branches continues to fall, with at least one study predicting all branches will disappear by 2034 (Fox Business) and foot traffic declining (Vox), today’s most innovative banks are charting a new, digital-first path to win over customers while increasing security, meeting KYC compliance requirements, and winning customers to drive revenue.

In this webinar, you’ll hear from John Baird, Founder & CEO of Vouched, Tyler Crawford, COO of Bankers Healthcare Group, Anand Sathiyamurthy, CPO of Flagstar Bank and Daniel Sheehan, Chairman & CEO of Professional Bank as they describe their vision for digital transformation and how customer expectations are changing to digital first. They’ll also explore how fostering an innovation mindset creates new ways to tackle complex KYC problems and allows them to quickly compete in new markets and win customers.

REGISTER NOW!

This webinar is brought to you by:
Vouched Logo