On Thursday August 5 at 2 PM Eastern Time Banking Exchange will lead a webinar discussion on why a hybrid model is the future of the bank branch. As consumers increasingly prefer to engage with their bank remotely instead of going to a branch location, institutions are looking to modernize the ways in which they interact with customers.
The recent pandemic has only escalated this need, and is one of the leading topics within the banking industry. Depending on the complexity of the banking activity, some consumers will use self-service digital channels while others will turn to channels where they can get human help. In a hybrid banking model, banks combine the brick and mortar physical banking experience with virtual banking.
Banking Exchange will welcome guest speaker Alyson Clarke, Principal Analyst at Forrester Research, to discuss why hybrid banking will become mainstream and the importance of putting the right tools in place to support remote account opening, account maintenance, wealth management, and lending. Clarke will lead bankers and credit unions through how to develop a hybrid model that keeps pace with evolving consumer behaviors. In addition, the discussion will focus on weaving human assistance into digital customer touchpoints that can even cover complex and lengthy interactions.
In addition, Rahim Kapa, Vice President of Product Marketing at OneSpan will join the discussion that will also focus on creating experiences that help customers complete remote banking activities in a single setting, replicating in person interactions through digital platforms, and how a hybrid model will build a stronger connection and loyalty with consumers over time.
The discussion will welcome interaction with the audience, and it is at no cost to Banking Exchange subscribers. The panel has thirty five years of experience in the retail banking industry. Bankers and credit unions are encouraged to join by registering on this link.
VP Product Marketing, OneSpan
Rahim Kaba is a results-driven digital technology leader who has played a key role in advancing digitization initiatives at banks, insurance companies, and government organizations around the world. As VP Product Marketing at OneSpan, he leads the go-to-market strategy of the company's growing portfolio of digital identity and anti-fraud solutions. Throughout his 15+ year career, Rahim has been motivated by building great businesses through a deep understanding of the market, and finding new and innovative ways to address customer challenges using technology.
Principal Analyst, Forrester
Alyson Clarke helps financial services leaders understand and prepare for the future. She is a highly skilled expert with extensive industry experience in both banking and wealth management. Alyson has global expertise, having worked in Sydney, London, San Francisco, and now New York. She works closely with retail banking and other financial services executives to develop and execute on strategy, deliver superior customer experiences, and digitally accelerate their business. Alyson challenges thinking to help financial services firms drive change and generate new business propositions that create value for customers and shareholders.
This webinar is brought to you by OneSpan
This Webinar is also brought to you by Banking Exchange Webinar Series
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