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Mobile - Banking Exchange
Push notifications not only provide alerts but offer immediate options to take responsive actions
Customers prefer to deal with their banks but will go elsewhere if not satisfied
PayPal, however, seems positioned to break out of the pack
Regulatory complexities force many providers to concentrate on airtime topups
Removal of silos remains the biggest obstacle
Customer education and fraud solutions found lacking
Branch strategies may need to be reevaluated
The startup culture applies its own rules while other payments players hesitate
Mobile strategy a key driver for achieving marketing goals and business objectives
Multiple technologies vie for customer acceptance
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Banking Exchange Interview with
Rachel Lewis of Stock Yards Bank

As part of the Banking Exchange Interview Series we and SkyStem are proud to present our interview with Rachel Lewis, Assistant Controller at Stock Yards Bank & Trust.

In this interview, Banking Exchange's Publisher Erik Vander Kolk, speaks with Rachel Lewis at length. We get a brief overview of her professional journey in the banking industry and get insights into what role technology plays in helping her do her work.

VIEW INTERVIEW NOW!

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