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It's a mistake to think social media is a one-way conversation especially for a corporation or brand, warns Jeremy Balkin, innovation chief at a large bank.

How #hashtags transformed customer experience

Is your bank socially adept?
Digital marketing carries fresh risks, plus all the exposures of traditional ads.

Keep digital marketing safe

Social media and other new channels demand old-fashioned controls
Livestreaming can be a way to reach out to customers who really want to get to know you.

10 reasons your bank should be livestreaming

Fast way for interested consumers to get to know your brand
Social media has become something even professional traders need to pay attention to.

The tweet heard ‘round the world

Will Twitter be the new Bloomberg terminal?
Leveraging LinkedIn’s unseen impact

Leveraging LinkedIn’s unseen impact

Microsoft’s LinkedIn acquisition speeds up melding with CRM, which could bring IT challenges 
"Social media" can be everything from a tweet to an old-fashioned conversation when your bank tags onto a current event to make a customer connection.

It’s time to engage your market

News-driven customer engagement and bank marketing
Beyond the Arc's Steven Ramirez shares tips for using Instagram this week. If your bank or company has ideas on how financial institutions can improve their use of social media, email scocheo@sbpub.com

3 tips for better Instagram engagement

Is your picture worth a thousand words?
Florida bank has decided to try podcasts again on its correspondent banking clients first. This may result in using this technology to reach out to business customers and consumers.

Podcasts go back to front lines

CenterState Bank thinks time is ripe to reach out via podcasts again
5 tips can put your website on the map

5 tips can put your website on the map

Often-overlooked areas that affect bank’s Google rankings
Building Facebook engagement

Building Facebook engagement

3 tips for increasing results from your efforts
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