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Steven Ramirez

Steven Ramirez


Steven J. Ramirez is chief executive officer of San Francisco-based Beyond the Arc Inc., a customer experience and advanced analytics firm that helps financial services clients differentiate themselves in the marketplace. The agency has been recognized as one of the Top 100 Most Promising Big Data Solution Providers by CIO Review magazine. Ramirez can be reached at [email protected]. Beyond the Arc can be followed on Twitter at @BeyondTheArc

Beyond the Arc's Steven Ramirez shares tips for using Instagram this week. If your bank or company has ideas on how financial institutions can improve their use of social media, email scocheo@sbpub.com

3 tips for better Instagram engagement

Is your picture worth a thousand words?
Building Facebook engagement

Building Facebook engagement

3 tips for increasing results from your efforts
Mobile meets social = customer experience

Mobile meets social = customer experience

Today’s consumer wants worlds to blend on handhelds
Banks serve many customers, but today the business is a zero-sum game. To hold onto current customers—and win others away from competitors—banks must segment and prioritize their tailored messages, according to consultant Steve Ramirez of Beyond the Arc.

Segmentation matters more than ever

As messages multiply,  yours must fit customer best
Listening to the voice of the customer

Listening to the voice of the customer

How to hear what they're "saying." This is the first part of a two-part series.
Listen to voice of the customer, Pt. 2

Listen to voice of the customer, Pt. 2

How to hear—and act on—what they're "saying"
After Sandy: Maintaining a positive customer experience

After Sandy: Maintaining a positive customer experience

Communicate, communicate, and, then, communicate

Are banks ready for pinterest?

Pin-based site has new spin on social media

3 tips to help financial services maximize the value of Facebook's timeline

Not on Facebook? Timeline makes case for getting on it stronger

Three steps for tweaking the little blue bird

Maximizing Twitter for better social media success for your bank
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