California-based Friendly Hills acquired three offices from Bank of Southern California, while Mississippi-headquartered BankFirst opened another office in the state
Plus: Technology Credit Union hires chief credit officer, Guggenheim Securities expands consumer and retail investment team, and banking veteran joins Rochelle State Bank
Your customers are already asking ChatGPT, Claude, and other AI assistants where to open an account, how to move money, and which lender to trust. Here's the question: "Is your institution part of their conversation, or is a fintech or another brand answering for you?"
