Menu
Banking Exchange Magazine Logo
Menu

Three-quarters of Consumers Optimistic About Housing Market

Interest rates remain top concern for first-time homebuyers

  • |
  • Written by  Banking Exchange staff
 
 
Three-quarters of Consumers Optimistic About Housing Market

The majority of first-time homebuyers feel optimistic about the housing market in 2024, despite continued concerns of affordability and interest rates.

TD's Annual First-Time Homebuyer Pulse revealed 74% of first-time homebuyers feel confident about the current housing market.

However, current economic conditions still pose concerns for first-time homebuyers as only 40% of consumers believe right now is a good time to buy a home.

Interest rates remain a top concern for those looking to purchase a home, with 63% of respondents citing rates as a concern about their ability to afford a home in today’s market.

Overpaying fears have also remained, as nearly two-thirds (62%) of consumers have concerns about overspending on their first home in light of increased housing prices over the past several years.

However, homebuyers have remained positive amid lingering concerns as 78% of first-time homebuyers said their personal financial situations are in a stable condition in 2024.

The majority (97%) of consumers have also started to take steps in the homebuying process, with 47% starting to save for a down payment and 38% establishing a budget for their home purchase.

First-time homebuyers are also willing to spend more on their first home — 40% plan to spend $300,000 or more, which is an increase of nine percentage points from last year.

Steve Kaminski, head of US residential lending at TD Bank, said:  “Based on the industry consensus, homebuyers can potentially look forward to rates easing a bit, but the financial steps needed to purchase a home should remain top of mind.”

back to top

Sections

About Us

Connect With Us

Resources

Webinar: How Banks and Fintechs Are Building the New Payments Stack

Tuesday, June 30, 2026, 1:00 PM ET

As digital assets move into the mainstream, banks, fintechs, and payment providers are focused on a new challenge: how to build and scale products that deliver real business value.

In this session, Cross River and Fireblocks will explore how leading organizations are bringing digital asset products to market, the infrastructure decisions that shape growth and speed-to-market, and the lessons learned from teams building at scale today. From wallet architecture and custody models to vendor strategy and regulatory considerations, we'll discuss the foundational choices that can accelerate innovation — or create friction down the road.

Whether you're evaluating a new offering or scaling an existing program, you'll leave with a practical framework for understanding how digital asset infrastructure impacts business outcomes.

REGISTER NOW!