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In one of Nicole Sherrod's funnier tweets, she marks a significant award for her employer, TD Ameritrade. View the entire YouTube video here: https://www.youtube.com/watch?v=aowvKNhZ3pA&feature=youtu.be

TD Ameritrade takes stock with social media

Nicole Sherrod’s tweets and posts show social's best as a dialog
Citywide Banks includes day breakers such as its #FRIDAYFUNNIES cartoons and interesting puzzles on its Twitter account. The bank also runs Facebook, LinkedIn, and YouTube accounts.

Colorado bank savvy on social

Tip #1: It’s not all about your bank—even when it’s about your bank
Mobile meets digital signage

Mobile meets digital signage

Digital can tie in with social feeds
Edwin, an elementary school gym coach, receives news in TD Bank video that he is one of 24 customer winners of major aid to assist their communities. TD Bank told the story of #MakeTodayMatter through several social media platforms.

TD Bank goes social to #MakeTodayMatter

Via customers, bank funds 24 acts of kindness in 24 communities
City National reaches out via digital magazine

City National reaches out via digital magazine

Highly visual “webzine” becomes online face
Mobile meets social = customer experience

Mobile meets social = customer experience

Today’s consumer wants worlds to blend on handhelds
Social media not just for Marketing anymore

Social media not just for Marketing anymore

Incorporating social input improves systems and processes
Paranoia, courtesy of social media

Paranoia, courtesy of social media

Where’s that link really going to take you?
Though many bankers have objections to elements of the Exam Council’s proposed social media guidance, a benefit may be its forcing of the social media issue in more institutions, argue guest bloggers Cornelia Levy-Bencheton and Yasmin Zarabi.

Upside potential in Exam Council’s social media guidance?

Could advent of this proposal actually help banks?
The age of the outbound message to the passive customer is over, says social media expert and guest blogger Clara Shih of Hearsay Social. Now the bank chief marketing officer must master a swirl of techniques and channels

Social sales is the CMO’s new job

Today consumers find you. Are you and sales force ready?
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Banking Exchange Interview with
Rachel Lewis of Stock Yards Bank

As part of the Banking Exchange Interview Series we and SkyStem are proud to present our interview with Rachel Lewis, Assistant Controller at Stock Yards Bank & Trust.

In this interview, Banking Exchange's Publisher Erik Vander Kolk, speaks with Rachel Lewis at length. We get a brief overview of her professional journey in the banking industry and get insights into what role technology plays in helping her do her work.

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