Banking Exchange Magazine Logo

Successful Mission and Purpose Statements

What industry is changing as rapidly as the banking industry?

  • |
  • Written by  Banking Exchange staff
  • |
  • Comments:   DISQUS_COMMENTS
Successful Mission and Purpose Statements

What industry is changing as rapidly as the banking industry? Technology, compliance and new competitors such as virtual banks are making management rethink purpose, strategy and mission. Banking Exchange picked a few winning slogans that go from mission, purpose, and of course the BHAGS (big, hairy audacious goals) below that worked: some present, some past that are audacious, sometimes realistic and almost always provided a new focus to employees. 

One word of caution; business research has found that even with the most compelling rallying cries, the most crucial thing is repetition. Many employees hear these statements once in orientation, and then rarely hear them again. If you are going to go through the exercise of a new mission statement and purpose, make sure you are committed to follow up. Here are some of our favorites from the past. 

Citibank: become the most powerful, the most serviceable, the most far-reaching world financial institution that has ever been. 


  • corporate social responsibility 

  • unequivocal excellence in all aspects of the company 

  • science-based innovation 

  • honesty and integrity 

  • profit, but profit from work that benefits humanity 


  • service to the customer above all else 

  • hard work and individual productivity 

  • never being satisfied 

  • excellence in reputation; being part of something special 

Walt Disney 

  • no cynicism 

  • nurturing and promulgation of “wholesome American values” 

  • creativity; dreams; and imagination 

  • fanatical attention to consistency and detail 

  • preservation and control of the Disney magic .


Hewlett-Packard: to make technical contributions for the advancement and welfare of humanity. 


McKinsey & Company: to help leading corporations and government be more successful


Walt Disney: to make people happy. 


Honda (1970): we will destroy Yamaha! 


When it comes to banks and transitioning from a new world to the present and future climate, make sure you keep with what has made your business successful…. but combine it with a new vision for success.: To be the most technologically advanced bank in all of the Midwest. To be the unequivocal leader in Small Business loans in the Tri-State area.

Lastly, make sure everything you do is consistent with the purpose. 

back to top


About Us

Connect With Us


Webinar: From KYC to IDV

How three leading banks are utilizing cutting-edge
digital tools to onboard, win, and wow customers

Time/Date: June 23, 2021 11:00 a.m. ET

Digital adoption, already moving at warp speed, accelerated seven years into the future during the COVID-19 pandemic. As the number of bank branches continues to fall, with at least one study predicting all branches will disappear by 2034 (Fox Business) and foot traffic declining (Vox), today’s most innovative banks are charting a new, digital-first path to win over customers while increasing security, meeting KYC compliance requirements, and winning customers to drive revenue.

In this webinar, you’ll hear from John Baird, Founder & CEO of Vouched, Tyler Crawford, COO of Bankers Healthcare Group, Anand Sathiyamurthy, CPO of Flagstar Bank and Daniel Sheehan, Chairman & CEO of Professional Bank as they describe their vision for digital transformation and how customer expectations are changing to digital first. They’ll also explore how fostering an innovation mindset creates new ways to tackle complex KYC problems and allows them to quickly compete in new markets and win customers.


This webinar is brought to you by:
Vouched Logo